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Jordan’s Jewelry Shines in Harnett County

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At Jordan’s Jewelry Store, Harnett County’s oldest business, store owner Joyce Jones has a simple motto.

“We are not the best jewelry store in town because we are the oldest store in town. We’re the oldest because we are the best,” she says.

Founded in 1888, the store is a fixture in the Dunn community and has built a reputation of reliability, honesty, fair prices and quality merchandise.

“We try to make people feel at home,” says Jones, who purchased the store from the Jordan family in 1975. “Even our salesmen tell us how much they enjoy coming here. We sort of go the extra mile.”

Along with a quality selection of jewelry and watches, Jordan’s offers a collection of china, crystal and silver, making it the place to shop for Harnett County brides.

“It’s kind of a Dunn tradition,” says Jones, who has worked at the store for the past 56 years. “Maybe we’ll be here a few more years.”

Story by Brandon Lowe
Photo by Todd Bennett

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